📋 Job Overview

Pro E-Farmer is seeking a creative and data-driven Digital Marketing Manager to lead our marketing efforts across Africa. This role is perfect for someone passionate about agriculture technology and eager to make a real impact by connecting farmers with innovative digital solutions. As our Digital Marketing Manager, you'll develop and execute comprehensive marketing strategies to increase app downloads, user engagement, and brand awareness across multiple African markets. You'll work directly with farmers, veterinarians, and agricultural stakeholders to understand their needs and craft compelling campaigns that resonate with our diverse audience. This is a unique opportunity to shape the marketing direction of a fast-growing AgTech startup and contribute to transforming agriculture in Africa.

✨ Key Responsibilities

• ✓Develop and execute comprehensive digital marketing strategies to drive user acquisition and engagement
• ✓Manage and optimize campaigns across multiple channels (social media, email, content marketing, SEO/SEM)
• ✓Create compelling content tailored to African farming communities in English and French
• ✓Analyze campaign performance using analytics tools and provide actionable insights
• ✓Manage Pro E-Farmer's social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter)
• ✓Collaborate with product team to launch new features and drive adoption
• ✓Build and maintain relationships with agricultural influencers, farmer cooperatives, and industry partners
• ✓Manage marketing budget and optimize spend across channels
• ✓Conduct market research to understand farmer needs and competitive landscape
• ✓Organize and promote webinars, workshops, and training sessions for farmers
• ✓Create and manage email marketing campaigns to nurture leads and retain users
• ✓Coordinate with sales team to generate quality leads and support conversion efforts

🎯 Requirements

• •2-4 years of experience in digital marketing, preferably in tech, agriculture, or mobile app industries
• •Proven track record of successful user acquisition and engagement campaigns
• •Strong understanding of digital marketing channels and tools (Google Analytics, Facebook Ads Manager, etc.)
• •Excellent content creation skills with ability to write engaging copy in English and/or French
• •Experience with social media management and community building
• •Data-driven mindset with strong analytical skills
• •Knowledge of SEO, SEM, and email marketing best practices
• •Experience with marketing automation tools
• •Strong project management and organizational skills
• •Creative thinker with problem-solving abilities
• •Bachelor's degree in Marketing, Communications, Business, or related field
• •Excellent communication and interpersonal skills

⭐ Nice to Have

• +Experience in African markets, particularly Cameroon and West/Central Africa
• +Knowledge of agriculture, livestock management, or farming practices
• +Experience marketing mobile applications (iOS/Android)
• +Graphic design skills (Canva, Adobe Creative Suite)
• +Video production and editing capabilities
• +Experience with influencer marketing and partnerships
• +Understanding of rural and agricultural communities
• +Bilingual (English and French)
• +Experience with growth hacking techniques
• +Knowledge of WhatsApp Business marketing
• +Previous experience in a startup environment
• +Understanding of farmer behavior and decision-making processes

🎁 What We Offer

• ✓Competitive salary commensurate with experience
• ✓Remote work flexibility - work from anywhere in Cameroon
• ✓Opportunity to shape marketing strategy for a growing AgTech company
• ✓Direct impact on improving lives of thousands of farmers across Africa
• ✓Professional development and learning opportunities
• ✓Collaborative and innovative work culture
• ✓Flexible working hours
• ✓Performance-based bonuses
• ✓Opportunity to attend industry conferences and events
• ✓Work with a passionate team committed to transforming African agriculture
• ✓Career growth potential as the company expands
• ✓Make meaningful contribution to food security in Africa

🏢 About Pro E-Farmer

Pro E-Farmer is revolutionizing livestock management across Africa through innovative mobile and web technology. Our platform empowers farmers with digital tools to manage their animals efficiently, access veterinary services, optimize feeding schedules, track health records, and connect with markets. Founded with a mission to digitize agriculture in Africa, Pro E-Farmer has grown to serve thousands of farmers across multiple countries. We combine cutting-edge technology with deep understanding of agricultural practices to create solutions that truly address the challenges faced by African farmers. Our team is passionate about leveraging technology for social impact and improving food security across the continent. We believe in the power of innovation to transform traditional farming and create sustainable livelihoods for farming communities. Join us in building the future of African agriculture!

📧 How to Apply

Interested in joining our team? We'd love to hear from you! Send your application to careers@e-farmer.app with the subject line "Digital Marketing Manager Application - [Your Name]". Please include: 1. Your resume/CV highlighting relevant marketing experience 2. Cover letter explaining why you're passionate about agricultural technology and this role 3. Portfolio or examples of successful marketing campaigns you've led 4. Links to social media accounts you've managed (if available) 5. Your salary expectations and availability The selection process includes: - Initial screening call to discuss your experience and motivation - Marketing case study or campaign proposal - Interview with the Marketing and Product teams - Final interview with the CEO We review applications on a rolling basis and aim to respond within 2 weeks. Shortlisted candidates will be contacted for interviews. We look forward to your application!

Ready to Join Our Team?

We're excited to hear from talented individuals who share our passion for transforming African agriculture.